Consumer Packaged Goods

Gain a Competitive Advantage with Higher Customer Satisfaction through Greater Efficiency and Streamlined Order Fulfillment

Consumer Packaged Goods (CPG) distributors face increased competition and declining margins, requiring them to seek innovative solutions to help them minimize costs while improving fulfillment speed and accuracy. Western Computer provides integrated solutions to address the challenges of the CPG industry and help your company increase profits and customer satisfaction.

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Simplify Complexities

Reduce Costs

Deliver on Promises

CPG Distributor Challenges

Profitability

Low margins require solutions that reduce overhead and improve operational efficiency through automating routine tasks, eliminating redundancies, and utilizing advanced data analytics more effectively

Visibility

CPG distributors need real-time visibility across the organization to track inventory levels, anticipate demand, optimize logistics, and manage costs (labor, freight, material, etc.) for strategic decision-making

Flexibility and Scalability

Growing CPG distributors need flexible solutions that scale with them as they respond to changing market demands, such as introducing new product lines, expanding operations, or supporting multiple sales channels and eCommerce

Accuracy

The need for efficient pick/pack/ship processes requires optimized resource allocation and faster and more accurate order fulfillment, which increases customer satisfaction, loyalty, and retention

Reducing Inventory Carrying Costs

Overstocks create unnecessary overhead, while stockouts can lead to high-cost rush orders that can be avoided using AI-based tools for more accurate supply and demand forecasting

"In the highly competitive CPG industry, success demands a balance of efficiency, agility, and strategic decision-making. By harnessing the power of modern technology, we enable businesses to optimize operations, control costs, and adapt swiftly to market dynamics. Our solutions empower companies to enhance supply chain precision, reduce waste, and deliver exceptional value to their customers—all while uncovering the critical insights needed to thrive in a low-margin, fast-paced environment."

- Cady Jackson, Sr. Sales Representative

A Scalable Cloud Solution for CPG Distributors Based on Microsoft Technology that Checks All the Boxes

Get a complete CPG solution that addresses all your challenges and is based on Microsoft Dynamics 365, a full-featured Enterprise Resource Planning (ERP) solution that fully integrates with “One Microsoft” – Microsoft’s cloud ecosystem that ensures business productivity, scalability, and security for highly competitive companies like yours.

Full CPG capabilities

Eliminate manual processes and Excel spreadsheets with comprehensive functionality for inventory management, forecasting, fulfillment, and advanced reporting and analytics to improve productivity and reduce errors. Manage costs to eliminate waste, respond to changing demands, and have real-time reporting for managing supply chains, quality, and compliance.

Flexibility and Scalability

Microsoft Dynamics 365 runs on Microsoft Azure, giving you a flexible and secure cloud platform with the capabilities to scale with you as your company grows. Use Azure’s capabilities to add computing power and increase data storage as needed. Azure streamlines administration, reporting, and automation. Plus, users can leverage Azure’s AI-powered tools for advanced data analytics and proactive decision-making.

Compliance

Dynamics 365 on Azure allows companies to remain compliant with industry regulations, including tracking by serial and lot numbers, maintaining records for audits and recalls, and safeguarding customer data per national and international data requirements.

Security

Microsoft’s Azure platform provides enterprise-level security features most companies cannot afford, including data encryption, intrusion detection, backup and restore functions, disaster recovery, and failover capabilities, all with a 99.9% uptime.

Integrations

Microsoft Dynamics 365 integrates out-of-the-box with Microsoft’s Power Platform (including Power BI, Power Automate, and Power Apps), Azure applications, and Microsoft 365 (including Excel, Outlook, Teams, and SharePoint). Microsoft Dynamics 365 also integrates with many of the world’s leading business applications (such as CRM, WMS, and Payroll solutions), allowing your company to select the solutions that best fit your company’s needs.

Productivity and Collaboration

Give all team members access to the data they need with collaboration tools that let staff from different geographical areas share information and ideas using Teams, Outlook, and SharePoint.

Advanced AI Capabilities

Use Microsoft Copilot for Dynamics 365, Microsoft Azure, Power Platform, and Microsoft 365 to automate routine tasks, uncover hidden information from your data, or create your own apps to create a competitive advantage.

Visibility Across the Enterprise

Dynamics 365 has powerful and customizable reporting functions to give you visibility across the entire company. Use Power BI to drill down into your data to identify market trends, improve performance, and advise the leadership team in strategic decision-making.

Distribution Apps Available From Western Computer

We have helped hundreds of distributors simplify the most complex processes they face with IP developed by our knowledgeable team.

365ContainerImport by Western Computer

Measure margins more accurately.
Capture landed costs of goods in real-time—including transport costs.
Avoid unwelcome financial reporting surprises.
Track container transports to know the status of in-transit goods.

365TradeManagement by Western Computer

Solve complex calculations.
Track royalties, rebates, co-ops, and commissions.
Offer flexible promotions and pricing.
Arm the sales team with promotions to win more opportunities.
Meet big-box retailer compliance requirements.

Advanced Order Management

Enable omni-channel sales and delivery.
Increase sales by listing products on multiple sales channels such as Amazon and Walmart.
Expand sales by integrating with direct-to-consumer platforms such as Shopify, Magento, and BigCommerce.
Deliver immersive experiences and communicate efficiently by offering B2B portals to customers, partners and vendors.
Centralize order management of multiple sales channels.
Monitor order fulfillment proactively and manage by exception.
Extend communications with your trading partners portal.

365ParcelShip by Western Computer

Generate accurate shipping costs for every order.
Enable more sales by offering rate shopping and shipping quotes.
Automate warehouses with hand-held scanners.
Leverage low-cost shipping options for customers.
Proactively monitor order fulfillment.

Choose Western Computer: A Partner You Can Trust

Western Computer has over 30 years of experience in the distribution industry and has architected modern Dynamics ERP solutions to prepare consumer packaged goods companies to meet their distribution challenges. We have been selected as a Microsoft Partner of the Year Finalist and are an Inner Circle Member (the top 1% of partners worldwide). We collaborate with our clients to ensure you get the solution that helps you meet your goals and will grow with you. And we will be there to support you every step of the way with innovative solutions to ensure your continued success.

Talk with a consumer-packaged goods distribution specialist or schedule a demo today:

Watch this One Fail One Fix interview with Cady Jackson, Cloud Transformation Executive at Western Computer, who shares how a $60 million cosmetics CPG company overcame major inventory issues with Microsoft Dynamics 365, resulting in $120K in Annual Savings.

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Ready to Get Started?

When you partner with Western Computer, you get more than a fully integrated solution built for the unique operations of distributors. You’re also backed by 30 years of extensive distribution experience and a nationwide team of technical and business experts.

Talk with a consumer packaged goods distribution specialist or schedule a demo today:

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